Aberdeen Angus & Hogmanay Steak Pies set to fly off the shelves

Aberdeen Angus & Hogmanay Steak Pies set to fly off the shelves

Bells Food Group has enhanced its iconic range this festive season with the launch of its premium Aberdeen Angus Steak Pie and Hogmanay Steak Pies.

Scotland’s leading pie and pastry manufacturer introduced the products in anticipation of a seasonal sales spike this December.

The mouth-watering pies now showcase premium window packaging, set to enhance stand out on shelves during the busy festive period and communicate premium quality.

The brand new Aberdeen Angus Steak Pie is perfect for families this Christmas and the Hogmanay Steak Pie is a hearty way to bring in the bells. Both pies are packed with succulent, select cuts of beef, with a rich and flavourful gravy, hand finished with Bells Special Puff Pastry.

The dedicated team at Bells, with 85 years’ experience, has introduced a special cooking method which sees their signature pies braised slowly and tenderly, for a melt-in-the-mouth experience.

Gordon Smith, director of sales and marketing at Bells Food Group, said: “The Bell family has been producing steak pies for three generations and we work hard to constantly improve our traditional recipes and cooking processes at the factory in Shotts.  

“Our new steak pies are perfect for sharing with family at Christmas and Hogmanay.

Steak pies remain at the heart of the Scottish dinner table, and Bells is a brand loved throughout Scotland”.  

The number of pies expected to fly off the shelves this December would reach four times the height of Ben Nevis and be as tall as around 10,000 six foot Christmas trees. The Shotts based firm has taken on 20 additional staff members to keep up with demand.

Gordon Smith added: “We bake more than a million steak pies every year and we are predicting that sales will increase this month, so stock up and bring in the bells with our new Aberdeen Angus Premium Steak Pie or Hogmanay Steak Pie - ideal for sharing with friends and family.”

The Hogmanay Steak Pies and Aberdeen Angus Steak Pies are widely available in supermarkets throughout Scotland.